How to Make YouTube Shorts: Everything You Need to Know

Dan Meaney

Updated May 10, 2024

In the ever-evolving world of online video content, YouTube remains a dominant social media platform for creators to showcase their talent, share their stories, and engage with a massive audience. With the introduction of YouTube Shorts, a new and exciting feature, the platform has revolutionized the way short-form videos are created and consumed.

Whether you’re a seasoned YouTube creator or someone just starting their journey, learning how to make these short vertical videos can be a game-changer in reaching a wider audience and increasing your channel’s visibility.

In this comprehensive guide, we will walk you through everything you need to know about creating YouTube Shorts. From understanding the concept and format to exploring the essential tools and techniques, we’ll provide you with a step-by-step approach to creating engaging videos that stand out in the crowd.

Get ready to unleash the creativity and tap into the immense potential of YouTube Shorts. Whether you want to share funny moments, showcase your talent, or promote your brand, this guide will equip you with the knowledge and skills to make a lasting impact in the realm of online video content creation.

What Exactly Are YouTube Shorts?

YouTube Shorts are a relatively new and captivating feature introduced by the platform, offering users the ability to create and watch short-form videos in a vertical format.

These videos are typically 60 seconds or less in duration and provide a quick and engaging way to capture attention and deliver compelling content.

Similar to popular social media platforms like TikTok and Instagram Reels, YouTube Shorts offer a variety of creative tools, such as music, text overlays, and video effects, to enhance the visual appeal of the videos.

With the explosive rise in popularity of short-form content, these videos have quickly become a prominent avenue for creators to showcase their talent, connect with their audience, and gain visibility in the vast YouTube ecosystem.

Why You Should Consider Making YouTube Shorts Videos

These short videos actually have more influence than you may think. YouTube Shorts provide an incredible opportunity to reach a massive new audience. With millions of users actively consuming short-form content on the platform, your Shorts have the potential to go viral and gain significant visibility.

Creating videos allows you to experiment with new and creative ideas without the pressure of producing long-form content. The shorter format encourages concise storytelling and enables you to capture attention quickly.

Furthermore, YouTube Shorts can serve as a powerful tool for brand promotion and personal branding. By consistently creating and sharing engaging Shorts, you can establish yourself as a unique and entertaining creator, building a loyal following and attracting new viewers to your YouTube channel.

Lastly, YouTube is actively promoting Shorts and providing dedicated shelves on the platform, increasing the chances of your videos being discovered and featured prominently.

With all these benefits in mind, embracing YouTube Shorts videos opens up exciting possibilities for growth and success in the ever-evolving landscape of online video content creation.

The Duration of YouTube Shorts

YouTube Shorts are designed to be short and concise, with a maximum duration of 60 seconds. This time constraint is intentional, as it encourages creators to deliver their message quickly and effectively, capturing the attention of viewers in a brief span of time.

The short duration of YouTube Shorts allows for easy consumption and enables users to browse through a wide range of content efficiently.

This limitation also challenges video bloggers to be creative and innovative in their storytelling, ensuring that every second counts. Whether you’re sharing a funny moment, showcasing a talent, or delivering a powerful message, the duration of YouTube Shorts pushes you to craft engaging content that leaves a lasting impact within the limited time frame.

Creating and Uploading YouTube Shorts: A Step-by-Step Guide

Creating and uploading YouTube Shorts is a straightforward process that allows you to share your creativity and engage with a vast audience.

Ready to create YouTube shorts and add some fresh content to your channel? Just follow this straightforward guide.

1️⃣ Step 1: Download the App

To get started with creating and uploading YouTube Shorts, the first step is to download the YouTube app on your mobile device. The YouTube app is available for free on both iOS and Android platforms.

Simply go to the App Store (for iOS) or the Google Play Store (for Android), search for “YouTube,” and download the official YouTube app developed by Google.

Once the app is successfully downloaded and installed,open the YouTube app and move on to the next step of the process.

2️⃣ Step 2: Create a YouTube Short Video

After downloading the YouTube app, you can now start making your YouTube Short video. Launch the YouTube app on your mobile device and log in to your YouTube account, or create a new account if you don’t have one yet.

To make a YouTube Short video, tap on the “+” (plus) icon located at the bottom of the screen. In the menu that appears, select the “Create a Short” option. This will open the camera interface within the YouTube app.

You have two options for creating your YouTube Shorts:

  1. Record a new video: Tap and hold the record button to start recording your video. Release the button to stop recording. You can record multiple clips by tapping and holding the record button multiple times. To add creative touches, you can use features like filters, effects, and a timer.
  2. Upload a pre-recorded video: If you have a video already saved on your device, you can tap on the upload button to select and upload that video as your YouTube Shorts.

Regardless of which option you choose, make sure your video adheres to the maximum duration of 60 seconds or less.

Once you’re satisfied with your YouTube Shorts video, you can proceed to the next step of the process.

3️⃣ Step 3: Edit Your Short

After creating your Short video, it’s time to edit and enhance it to make it more engaging and captivating. The app provides various editing tools and features to help you achieve this.

Tap on the “Edit” button, usually represented by a pencil icon, to access the editing options. Here are some editing features you can utilize:

  • Trim: If your Short video is longer than the desired duration, you can trim it to the appropriate length. Drag the handles on the timeline to select the desired start and end points of your video.
  • Add music: Enhance your video with music to create a specific mood or atmosphere. Tap on the “Music” option to explore a library of available tracks. You can search for a particular song or choose from a range of genres and moods.
  • Text and captions: Use text overlays to convey messages, add context, or provide additional information. Tap on the “Text” option to insert text into your Short. Adjust the font, size, color, and position to make it visually appealing.
  • Filters and effects: Apply filters and effects to enhance the visual appeal of your Short. Experiment with different styles to find the one that best complements your content. You can access these options by tapping on the “Filters” or “Effects” icon.
  • Speed adjustment: Alter the playback speed of your Short to create dramatic or comedic effects. You can choose to slow down or speed up certain sections of your video for added impact.

Once you’re satisfied with the edits you’ve made, preview your Short to ensure it meets your expectations. Don’t forget to save your changes before proceeding to the next step.

4️⃣ Step 4: Upload Your Masterpiece!

Now that you’ve created and edited your YouTube Short, it’s time to share it with the world. Follow these steps to upload YouTube Shorts:

❇️Tap on the "Next" or "Next arrow" button to proceed to the upload screen.
❇️On the upload screen, you’ll be prompted to enter the details of your video. Start by adding a title that accurately describes your YouTube video.
❇️Choose an appropriate thumbnail that represents your Short effectively. You can either select a frame from your video or upload a custom thumbnail.
❇️Add relevant tags to help users discover your Short. Use keywords that are related to your video’s content and are likely to be searched by viewers.
❇️If your Short video is part of a series or playlist, you can assign it to a specific playlist by tapping on the “Add to Playlist” option.
❇️Finally, choose the visibility settings for your Short. You can decide whether it should be public, unlisted, or private.
❇️Once you’ve filled in all the necessary details, tap on the “Upload” button to upload YouTube Shorts to the platform.

Depending on the length and size of your Short videos, the upload process may take a few moments. Ensure a stable internet connection and be patient while the video is being uploaded.

Once the upload is complete, your YouTube Short will be available for viewers to watch, like, and share. Share the link with your audience or promote it through social media to maximize its reach and engagement.

Congratulations! You have successfully uploaded your YouTube Short and taken a significant step towards connecting with your audience through engaging short-form content.

Monetizing YouTube Shorts

YouTube provides creators with an opportunity to monetize their short-form content and earn revenue. Here’s how you can monetize your YouTube Shorts:

  • Join the YouTube Partner Program (YPP): To be eligible for monetization, you need to join the Partner Program. Ensure that your YouTube channel meets certain criteria, which includes getting at least 1,000 subscribers and 4,000 watch hours within the year. Once you meet the YPP requirements, navigate to the YouTube Studio dashboard and click on “Monetization” in the left-hand menu. Follow the instructions to set up monetization for your channel.
  • 🔵 Advertisements: YouTube Shorts can generate revenue through various ad formats, such as pre-roll ads, mid-roll ads, and display ads. YouTube’s automated systems determine the placement of ads within your Shorts, and you’ll earn a share of the revenue generated from these ads.
  • 🟢 Channel Memberships and Super Chat: If you have an eligible channel, you can offer Channel Memberships and Super Chat to your audience during live streams. These features allow viewers to support your channel through monthly subscriptions or by purchasing chat messages that stand out during live chats.
  • 🟡 Merchandise Shelf: Utilize the Merchandise Shelf feature to promote your merchandise directly beneath your Shorts. You can showcase your branded products, such as clothing, accessories, or other merchandise, and provide a link for viewers to make purchases.
  • 🟣 Sponsored YouTube Content and Brand Deals: As your Shorts gain popularity and your channel grows, you may attract sponsorship opportunities and brand deals. Collaborating with brands and promoting their products or services in your Shorts can generate additional income.

Remember to comply with YouTube’s monetization policies and guidelines. Be sure to create original, high-quality content and avoid any copyright infringements or violations. Regularly review YouTube’s monetization updates and policies to stay informed about any changes or requirements.

Best Practices to Make Your YouTube Shorts Stand Out

YouTube Shorts have become a popular medium for creators to captivate audiences with short-form content. To make your YouTube Shorts stand out and leave a lasting impression, consider the following best practices.

❤️ Hook viewers from the start ❤️

Grab your viewers’ attention within the first few seconds of your Short. Use compelling visuals, intriguing questions, or captivating moments to hook them and encourage them to watch the entire video.

Stay up-to-date with the latest trends and challenges on YouTube. Incorporate popular themes or participate in viral trends to increase the discoverability and shareability of your Shorts.

💛 Leverage visual and audio enhancements 💛

Utilize the creative tools available within the YouTube mobile app to enhance the visual and audio elements of your Shorts. Experiment with filters, effects, music, text overlays, and other features to make your YouTube videos visually appealing and memorable.

💚 Optimize for vertical viewing 💚

YouTube Shorts are primarily viewed on mobile devices in a vertical format. Ensure your content is optimized for this viewing experience by framing shots accordingly and using text and graphics that are legible and well-placed on the screen.

💙 Incorporate storytelling techniques 💙

Despite the shorter duration, storytelling remains essential. Craft a concise narrative or use visual storytelling techniques to engage your viewers and evoke emotions within the limited time frame.

Even within the limited time frame, aim to tell a compelling story or convey a clear message. Structure your YouTube Shorts with a beginning, middle, and end to create a cohesive and engaging narrative.

💜 Experiment with different formats 💜

YouTube Shorts allow for experimentation and creativity. Try different formats, such as tutorials, comedy skits, behind-the-scenes glimpses, or quick tips, to find what resonates best with your audience.

🖤 Consistency and regular uploads 🖤

Develop a consistent schedule for uploading YouTube Shorts. Regularly releasing new Shorts will keep your audience engaged and increase the likelihood of your content being discovered and shared.

🤍 Interact with your audience 🤍

Engage with your viewers by responding to comments and encouraging interaction. Build a sense of community by acknowledging and appreciating their support.

🤎 Promote and share your Shorts 🤎

Don’t rely solely on organic reach. Actively promote your YouTube Shorts on other social media platforms, collaborate with other creators, and leverage relevant hashtags to expand your reach and attract new viewers.

❤️ Use captivating thumbnails ❤️

Create visually appealing and eye-catching thumbnails that accurately represent the content of your Shorts. Make sure they stand out and entice viewers to click and watch.

🧡 Add captions and subtitles 🧡

Consider adding captions or subtitles to your Shorts to make them accessible to a broader audience. This can help viewers who are deaf or hard of hearing, as well as those who prefer to watch youtube shorts with subtitles.

💛 Experiment with different perspectives 💛

Explore unique angles, perspectives, and camera movements to add variety and visual interest to your Shorts. Don’t be afraid to think outside the box and try new approaches to make your YouTube videos visually engaging.

💚 Utilize humor and emotion 💚

Incorporate elements of humor or evoke emotions to connect with your audience on a deeper level. Comedy, relatable moments, or heartwarming stories can help make your YouTube Shorts memorable and shareable. 

💙 Optimize video titles and descriptions 💙

Craft concise and descriptive titles and descriptions for your YouTube Shorts. Use relevant keywords to improve discoverability and provide a brief summary or enticing teaser to pique viewers’ curiosity.

💜 Collaborate with other creators 💜

Collaborating with other creators in your niche can help expand your reach and expose your Shorts to a wider audience. Consider featuring guest creators in your Shorts or participating in collaborative projects.

🖤 Analyze performance and audience engagement 🖤

Regularly monitor the performance of your content through analytics. Pay attention to metrics like watch time, engagement rate, and audience retention to gain insights into what resonates with your viewers. It will help you to reaarange and develop your YouTube shorts strategy.

🤎 Encourage likes, comments, and subscriptions 🤎

Within your Shorts, actively encourage viewers to like, comment, and subscribe to your channel. Engage with their comments and build a sense of community to foster long-term audience loyalty.

🤍 Stay consistent and persistent 🤍

Consistency is key to building an audience and gaining traction with your Shorts. Stay persistent, continue creating and uploading regularly, and refine your content based on viewer feedback and preferences.

🟩 Final Thoughts 🟩

YouTube Shorts have opened up a whole new world of creative possibilities for content creators. With their short and engaging format, Shorts have become a powerful tool to capture attention, express creativity, and connect with a vast audience.

From crafting compelling narratives and optimizing visual and audio elements to leveraging trends and engaging with your audience, each tip is designed to enhance the quality and impact of your Shorts. Remember, consistency, persistence, and experimentation are key to finding your unique style and growing your audience.

As you navigate the world of YouTube Shorts, continue to learn, adapt, and refine your marketing strategy based on viewer feedback and trends. Embrace the opportunities for monetization and collaborations, and always strive for excellence in each Short you create.

So, take what you’ve learned here and embark on your journey of making captivating short videos. Unleash your creativity, tell your stories, and leave a lasting impression on viewers around the world. The possibilities are endless, and with dedication and passion, your Shorts can truly make a difference in the realm of online video content creation.

Dan Meaney

Written By: Dan Meaney

Marketing Manager

Dan Meaney stands as a testament to what dedication in the marketing realm can achieve. With a solid background in innovative strategies and a keen understanding of the global market landscape, Dan's expertise truly shines in the realm of social media marketing (SMM). Having garnered invaluable experience at a prominent SMM company, he has honed his skills in connecting brands with their target audiences in the most authentic ways possible. Currently, Dan is channeling his passion and expertise at, where he is not only contributing to its growth but also redefining the standards of effective online engagement. His unique perspective, paired with his extensive experience, brings a refreshing and impactful approach to the digital marketing space.


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