The Best Time to Post on Instagram in 2023

Dan Meaney

Updated May 10, 2024

time to post instagtam

In the fast-paced world of social media and entertainment industry, staying on top of the best strategies for maximizing engagement and reaching a wider audience is crucial. With Instagram continuing to be a leading platform for sharing visual content, understanding the best time to post can significantly impact the success of your content in 2023.

As the platform evolves and user behavior changes, it’s important to adapt your posting schedule accordingly. In this article, we will explore the current trends and insights to help you determine the best time to post on Instagram in 2023, ensuring that your carefully crafted content receives the attention it deserves.

From analyzing user activity patterns to considering global trends, we will provide you with valuable information to optimize your Instagram presence and maximize audience engagement.

🌗 Does the best time for posting on Instagram really exist?

The question of whether there truly is a “perfect time” for posting remains a topic of debate among social media experts. While various studies and data analyses have suggested certain time slots when user activity and engagement tend to be higher, it’s important to note that the effectiveness of your Instagram posts ultimately depends on your specific target audience and their online habits.

Factors such as demographics, geographical location, and the nature of your content can greatly influence engagement patterns. Therefore, rather than relying solely on general guidelines, it’s advisable to conduct your own research and closely monitor your audience’s behavior to identify the optimal posting time for your unique Instagram account.

By experimenting, analyzing data, and keeping a pulse on your audience’s preferences, you can determine the most effective posting strategy that aligns with your goals and maximizes the impact of your Instagram content.

📊 Posting schedule: Day-by-day analysis

Determining the best time to make an Instagram post for maximizing likes, shares, and comments requires a nuanced analysis of each day of the week. While it’s important to keep in mind that individual audience behavior may vary, certain trends have been observed by social media marketers.

Monday📆 On Mondays, people often start their week by catching up on social media, so posting in the late morning or early afternoon can yield higher engagement.
Tuesday📆 Tuesdays tend to be similar, with early afternoon and late evening being popular posting times.
Wednesday📆 Wednesdays see a spike in activity during mid-week, so posting in the early morning or evening can be effective.
Thursday📆 Thursdays, being close to the end of the week, show strong and significant engagement in the late afternoon and early evening.
Friday📆 Fridays typically have lower engagement due to people's focus shifting towards the weekend, so it's best to make an Instagram post during lunchtime or early afternoon.
Saturday📆 Saturdays can vary, but late mornings and early afternoons are generally reliable for engagement.
Sunday📆 Sundays, being a leisure day, see higher activity in the late morning and early evening.

However, it’s crucial to analyze your own audience’s behavior to identify the optimal posting times, as it may deviate from these general patterns. Regularly monitoring insights and adjusting your strategy accordingly will help you make informed decisions to maximize engagement on Instagram.

🔎 When is it the best time for posting Instagram Reels?

Determining the best time for posting Reels on Instagram depends on various factors, including your target audience and their browsing habits. However, there are some general insights that can help guide your strategy. It is often recommended to post Reels during peak activity hours when users are more likely to engage with content.

Typically, these peak hours include early evenings, such as between 6:00 PM and 9:00 PM, when people are winding down after work or school. Additionally, posting during lunchtime, around 12:00 PM to 1:00 PM, can be effective as people often browse social media during their break.

It’s important to experiment and analyze your own audience’s behavior to identify the optimal posting times for Reels. Regularly monitoring insights and engagement rates will allow you to refine your strategy and maximize the visibility and impact of your Reels content.

📣 How to find out when it is the best time to post on your account?

know your audienceWhile specific statistics may vary depending on your target audience and niche, here are some general user behavior trends on Instagram that can help guide your posting strategy to maximize likes, comments, and shares:

🟩 Business accounts’ posting times

While there are no exact percentage statistics available on how often business accounts post on Instagram, industry trends and observations suggest the following frequency ranges:

  • Daily Posting: Around 15-20% of business accounts make at least one Instagram post daily, aiming to maintain a consistent and active presence.
  • 3-5 Times per Week: Approximately 30-40% of business accounts post on Instagram three to five times per week, finding a balance between regular updates and maintaining quality content.
  • 2-3 Times per Week: Roughly 25-35% of business accounts post on Instagram two to three times per week, focusing on creating higher-quality content while managing resources effectively.
  • Less than Once a Week: A smaller percentage, around 10-20% of business accounts, post compelling content on Instagram less than once a week. These accounts may have specialized content or a less frequent need for updates.

It’s important to note that these percentages are estimations and can vary depending on the industry, target audience, and business objectives. The key is to find a posting frequency that aligns with your brand’s goals and resonates with your specific audience and potential customers, ensuring that each post provides value and maintains engagement over time.

🟪 How much time does an average user spend on IG and when?

The average time spent by users on Instagram can vary depending on various factors, including demographics and personal preferences. However, here are some general statistics:

Global Average:👀 According to a study conducted by eMarketer in 2020, the average user spent approximately 28 to 30 minutes per day on Instagram.
Age Demographics:🦹‍♂️ Younger users tend to spend more time on the platform. For example, a survey by Piper Sandler in 2021 found that U.S. teenagers spent an average of about 2.5 hours per day on social media, with Instagram being one of their preferred platforms.
Usage Patterns:⭐️ Users often engage with Instagram throughout the day, but there are peak periods when activity is higher. These periods typically occur during lunch breaks (around 12:00 PM to 1:00 PM) and in the evenings (between 6:00 PM and 9:00 PM), when people have more leisure time and are more likely to browse social media.

🚀 Tips for finding the Best Time to Post on Instagram in 2023

To determine the best time to post on your Instagram account, you can follow these steps:

➡️ Stick to your users’ time zone

best time to posting on igOne important consideration when determining the best time to post on Instagram is to stick to your users’ time zone. Understanding where your audience is located and aligning your schedule accordingly can significantly impact Instagram engagement. If your target audience has completely different time zones, you can always schedule posts in order not stay awake late at night.

By posting at times when your users are most likely to be active and online in their specific time zone, you increase the chances of your content reaching them when they are most receptive. This approach demonstrates attentiveness to your audience’s needs and helps foster a stronger connection and engagement with your Instagram community.

➡️ Study your audience

Understand your target demographics, including their age, location, and interests. This information will help you identify their habits and preferences. You can also see when the specific layer of users is the most active to cater for their needs more effectively.

Studying your audience is a crucial step in determining the best time to post on Instagram. Take the time to understand your target demographic, their preferences, and behaviors. Conduct research, analyze your follower demographics, and engage with your audience through comments and direct messages. Pay attention to the content they engage with the most and the times when they are most active on the platform.

This valuable information will help you tailor your schedule to align with your audience’s habits, ensuring that your content reaches them when they are most likely to be receptive and engaged. By studying your audience, you can make informed decisions and create a more personalized and impactful Instagram presence.

➡️ Utilize Instagram Insights

Switch to an Instagram business account to access the Insights feature. This powerful tool provides valuable data about your audience’s behavior and preferences. By accessing the “Audience” tab within Instagram Insights, you can view metrics such as when your followers are most active on the platform.

Use this information to identify peak engagement periods and optimize your schedule accordingly.

By leveraging Instagram Insights, you can make data-driven decisions and increase the likelihood of reaching your audience at the most opportune moments, maximizing Instagram engagement and the overall effectiveness of your posts.

➡️ Research How Often Your Competitors Post

This little trick can provide valuable insights into their content strategy and help you gauge industry norms. By analyzing their posting frequency, you can identify patterns and trends that may influence your own posting strategy.

Pay attention to the frequency of their posts, the types of content they share, and the engagement they receive. This research can help you understand the level of competition and audience expectations within your industry.

While you shouldn’t directly copy your competitors’ approach, analyzing their posting frequency can provide a benchmark for determining a schedule that aligns with industry standards while also allowing you to differentiate yourself and offer unique value to your audience.

➡️ Be consistent in what you do and post regularly

Maintaining consistency is a crucial factor in building a successful presence on Instagram. Regardless of the specific schedule you decide on, it is essential to be consistent with your content delivery. Regularly posting content helps establish expectations among your audience and keeps them engaged.

Consistency not only reinforces your brand identity but also helps you stay relevant and top-of-mind. Plan your content in advance, create a content publishing calendar, and stick to your schedule.

By being consistent, you establish trust with your audience and increase the likelihood of attracting and retaining followers who appreciate your reliable presence on Instagram.

➡️ Analyze past performance

Review your past posts and their performance in terms of likes, comments, and shares. Look for patterns in engagement to identify specific time frames when your followers are most active.

Analyzing the past performance of your Instagram posts is a valuable strategy for determining the best times to post. By reviewing metrics such as likes, comments, shares, and reach, you can identify patterns and trends in audience engagement. Look for specific time frames or days when your posts received higher levels of interaction.

This analysis can help you pinpoint the optimal times for your audience and adjust your social media strategy accordingly. By leveraging data from your past performance, you can make informed decisions and increase the likelihood of capturing your audience’s attention and generating meaningful engagement rates with your Instagram content.

➡️ Experiment with different posting times

Test different posting schedules over a period of time. Try posting at various times of the day and days of the week to see which ones yield higher and consistent engagement and reach. Create a content calendar to tackle this task more effectively.

Through experimentation, you can discover the best times to connect with your audience and fine-tune your posting strategy accordingly. Stay open to adapting and refining your approach based on the data and feedback you receive, allowing you to continuously optimize your content’s visibility and maximize audience engagement on Instagram.

➡️ Monitor engagement metrics

Monitoring Instagram analytics is a paramount condition for your success. Keep a close eye on your posts’ performance after they are published. Track metrics like likes, comments, shares, and reach to determine the effectiveness of your posting times.

By regularly tracking metrics such as likes, comments, shares, and reach, you can gain insights into how your audience is responding to your content. Pay attention to which posts receive the highest engagement and analyze the patterns and trends that emerge.

By closely monitoring these metrics, you can identify the types of content and strategies that resonate most with your audience. This data-driven approach allows you to make informed decisions and continually optimize your Instagram presence to encourage engagement, reach, and the overall impact of your posts.

➡️ Consider industry and target audience behavior

When determining the best time to post on Instagram, it’s essential to consider the behavior of your target audience within your specific industry. Different industries may have distinct audience preferences and browsing habits.

For example, if you’re targeting professionals, posting during typical working hours might not be as effective as posting during lunch breaks or after-work hours. Understanding your audience’s lifestyle, routines, and interests will help you align your Instagram posting times with their availability and engagement potential.

By considering industry and target audience behavior, you can optimize your Instagram strategy to ensure that your content reaches the right people at the right time, maximizing the chances of meaningful engagement and achieving your marketing goals.

➡️ Utilize third-party tools

There are various social media management tools and analytics platforms that can provide insights and recommendations regarding the best times to post on Instagram based on your specific audience and industry.

Remember, finding the best time to post content is an ongoing process. Audience behavior can change over time, so it’s crucial to regularly monitor your insights and adapt your posting strategy accordingly.

❇️ Frequently Asked Questions

worst time to post on Instagram

❤️ What is the worst time to post on Instagram?

The worst time to post on Instagram is when your global audience, with varying time zones, is least active or engaged. Posting at the wrong time can result in your content being buried in users’ Instagram feed, receiving fewer impressions, and potentially lower engagement.

If you solely focus on your own time zone and neglect the preferences of your international followers, you might miss out on reaching a significant portion of your audience. It’s crucial to consider the peak activity hours across different time zones and aim for a posting schedule that accommodates a wider audience.

By doing so, you increase the chances of your content being seen by more users, regardless of their location, and maximize your potential reach and engagement.

🧡 Is it more effective to post on Instagram during the day than at night?

There is no definitive answer to whether it is more effective to post videos or photos during the day or at night on Instagram. The effectiveness of your posts depends on your specific target audience and their browsing habits.

While daytime posting may capture users during their active hours and breaks, posting at night can also be effective as people often relax and spend time on social media.

It’s crucial to analyze your own audience’s behavior, experiment with different posting times, and monitor engagement to determine the optimal posting strategy that yields the highest engagement and visibility for your content.

💛 When is the highest activity on IG?

Instagram users are generally most active during the breaks, typically between 12:00 PM and 1:00 PM, as well as in the evenings, from around 6:00 PM to 9:00 PM. These time periods tend to have higher engagement levels as people have more free time to browse and interact with content on the platform.

💚 How to check what is the best time to post on IG?

Switch to a business account on Instagram and use the Insights feature to analyze your audience’s activity and determine the best time to post.

✍️ Final Thoughts

Determining the best time to post on Instagram is a crucial aspect of optimizing your social media strategy. While general guidelines and statistics can provide helpful insights, it’s important to remember that each Instagram account and audience is unique.

By utilizing tools such as Instagram Insights, studying audience behavior, and monitoring engagement metrics, you can uncover the optimal posting times for your specific account. Regular experimentation, analysis, and adaptation are key to staying in tune with your Instagram audience and maximizing the visibility, engagement rate, and impact of your Instagram content.

Stay attentive to the ever-evolving nature of user behavior and continue to refine your Instagram marketing strategy to effectively connect with your audience on Instagram.

Dan Meaney

Written By: Dan Meaney

Marketing Manager

Dan Meaney stands as a testament to what dedication in the marketing realm can achieve. With a solid background in innovative strategies and a keen understanding of the global market landscape, Dan's expertise truly shines in the realm of social media marketing (SMM). Having garnered invaluable experience at a prominent SMM company, he has honed his skills in connecting brands with their target audiences in the most authentic ways possible. Currently, Dan is channeling his passion and expertise at, where he is not only contributing to its growth but also redefining the standards of effective online engagement. His unique perspective, paired with his extensive experience, brings a refreshing and impactful approach to the digital marketing space.


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