How to Make Money on TikTok in 2023

Dan Meaney

Updated May 10, 2024

how to make money on tiktok

With its ever-growing popularity and vibrant community, TikTok has emerged as a dynamic social media platform where creativity thrives and trends spread like wildfire.

In addition to being a platform for entertainment and self-expression, the platform has also become a lucrative avenue for individuals to monetize their content and turn their passion into a source of income.

If you’re looking to harness the potential of the platform and make money on TikTok in 2023, you’ve come to the right place. This comprehensive guide will walk you through various strategies and opportunities to monetize your TikTok presence, whether you’re an aspiring influencer, content creator, or business owner.

From brand partnerships and sponsored content to in-app monetization features and e-commerce integration, we will explore the diverse avenues available to generate revenue on the platform. We’ll delve into the essential steps, tips, and best practices to maximize your earning potential while building a strong and engaged community.

In the rapidly evolving landscape of social media and online content creation, TikTok presents a wealth of opportunities for those willing to put in the effort and creativity.

So, if you’re ready to unlock the doors to financial success on the platform, let’s dive into the strategies and techniques that will help you thrive in the world of TikTok monetization in 2023.

Is it really possible to earn money with your TikTok account?

SURE! It is indeed possible to make money on TikTok. While the platform does not directly pay creators for their content, the TikTok app offers various avenues for monetization. TikTok creators have successfully leveraged their audience and content to generate income through a variety of means.

One of the primary ways to make money on TikTok is through brand partnerships and sponsored content. As a creator, you can collaborate with brands and promote their products or services in your videos.

These partnerships can range from simple product placements to more elaborate sponsored campaigns. Brands are willing to invest in TikTok creators who can effectively reach and engage their target audience.

Additionally, TikTok has introduced in-app monetization features like TikTok Creator Fund and Live Gifts.

The TikTok Creator Fund gives the creators an opportunity to earn money based on the views their content receives, while TikTok Live Gifts enables viewers to purchase virtual gifts for creators during their live streams, providing them with a source of income.

Furthermore, creators can also drive traffic to external platforms or businesses, such as their own online stores or websites, where they can sell merchandise or offer services. This way, TikTok serves as a powerful marketing tool to attract customers and generate revenue beyond the platform itself.

It is important to note that achieving success and earning money on the platform requires dedication, consistent content creation, and the ability to engage and grow an audience.

Building a strong and loyal following takes time and effort, but with a strategic approach and unique content, you can increase your chances of monetizing your TikTok presence and turning your passion into a profitable venture.

Surefire Ways to Earn Money on TikTok

how to make money on tiktok 2

In the ever-evolving world of social media, TikTok has emerged as a powerhouse platform for creators to showcase their talents, creativity, and unique perspectives. With its massive user base and engaging short-form videos, TikTok has also become a lucrative space for content creators to earn money.

Whether you’re a budding TikTok star or a seasoned creator looking to monetize your passion, this guide unveils ten surefire ways to turn your TikTok presence into a potential source of income.

From brand partnerships to in-app monetization features and beyond, discover the strategies that can help you thrive and prosper in the exciting world of TikTok content creation while earning money along the way.

➡️ TikTok Creator Next

TikTok Creator Next is an initiative by the platform that aims to support and uplift emerging creators on the platform. It provides a platform for talented creators to showcase their skills, gain exposure, and access exclusive resources and opportunities.

As part of TikTok Creator Next, selected creators receive guidance, mentorship, and educational content to help them enhance their content creation skills and navigate the platform effectively. They also gain exposure through featured placements, collaborations, and other promotional activities.

TikTok Creator Next seeks to foster a diverse and vibrant creator community, encouraging creativity, authenticity, and innovation. By nurturing emerging talent, TikTok aims to empower creators and provide them with the tools and support necessary to succeed on the platform.

Through TikTok Creator Next, aspiring creators have the chance to elevate their content, connect with a wider audience, and potentially open doors to future collaborations, brand partnerships, and monetization opportunities.

If you’re an aspiring creator, keep an eye out for opportunities to participate in TikTok Creator Next programs or initiatives, as they can provide valuable support and resources to help you thrive on the platform.

TikTok Creator Fund Earnings

The TikTok Creator Fund is an initiative launched by TikTok to financially support eligible creators on the platform. It aims to recognize and reward creators for their content and contributions by providing them with monetary compensation.

By joining the Creator Fund, eligible creators have the opportunity to earn money based on the performance of their content. The more views and engagement their videos receive, the higher the potential earnings.

This initiative serves to support creators financially, allowing them to further invest in their content creation efforts and continue providing quality content for their audience.

It’s important to note that the eligibility requirements and specific details of the TikTok Creator Fund may vary by region. TikTok regularly updates its guidelines and criteria for participation, so it’s advisable to stay informed about any changes or updates directly from TikTok’s official channels.

The TikTok Creator Fund has become a valuable resource for many creators, providing an avenue to monetize their efforts and turn their passion for content creation into a potential source of income on the platform. So if you are interested in making money, join TikTok’s creator fund.

TikTok Creator Marketplace

The TikTok Creator Marketplace is a platform that facilitates collaborations between brands and TikTok creators. It serves as a hub where brands can discover, connect with, and partner with creators to develop innovative and engaging marketing campaigns.

The marketplace allows brands to browse through a diverse range of creators, filtering them based on specific criteria such as location, niche, audience demographics, and engagement metrics. This enables brands to identify creators whose content aligns with their brand values and target audience.

Through the TikTok Creator Marketplace, brands can directly communicate and negotiate with creators to create sponsored content, brand integrations, or influencer campaigns. The platform provides a space for creators and brands to collaborate on creative concepts, campaign details, deliverables, and compensation terms.

For creators, the TikTok Creator Marketplace presents opportunities to collaborate with brands and earn income through sponsored content. It offers them a platform to showcase their unique skills, creativity, and ability to connect with their audience in authentic ways.

Overall, the Creator Marketplace serves as a valuable resource for brands and creators alike, fostering partnerships that result in engaging and impactful content for users over the world.

Live Gifts

Live Gifts on TikTok refer to virtual gifts that viewers can purchase and send to creators during their live streams as a form of appreciation or support. Gifts are a way for viewers to engage with their favorite creators and contribute to their success on the platform.

Purchasing and sending Live Gifts not only allows viewers to show their support but also helps creators monetize their live streams. Creators can accumulate Live Gift points, which can be converted into monetary rewards based on TikTok’s policies and guidelines.

It’s important to note that the availability and specifics of the Gifts feature may vary based on location and TikTok’s ongoing updates and policies. However, Gifts remain a valuable tool for fostering a sense of community and enabling creators to earn income through live streaming on TikTok.

➡️ Collaborate with a brand

Collaborating with a brand can be an exciting opportunity for TikTok creators to expand their reach, showcase their creativity, and potentially earn income with some great brand deals. Here are some steps to initiate a brand collaboration on TikTok:

Build a strong presence

Focus on creating high-quality and engaging content consistently. Grow your TikTok followers base, increase engagement, and maintain an authentic connection with your audience. Brands are more likely to collaborate with creators who have an active and dedicated following.

Research and approach relevant brands

Explore brands that align with your content niche and values. Research their products, campaigns, and previous collaborations. Familiarize yourself with their target audience and marketing objectives.

Reach out to brands through email or direct messages, expressing your interest in a collaboration and highlighting how your content can benefit their brand.

Showcase your unique selling points

Create a compelling pitch that showcases your creativity, style, and ability to connect with your audience. Highlight the value you can bring to the brand’s campaign, whether it’s through storytelling, product integration, or creating viral content.

Negotiate terms and deliverables

Once a brand shows interest, discuss the terms of the collaboration, including deliverables, timeline, compensation, and any specific requirements. Clarify the expectations from both parties to ensure a successful partnership.

Create authentic and engaging branded content

Develop content that seamlessly integrates the brand’s message or products while staying true to your style and maintaining authenticity. Ensure that the content resonates with your audience and provides value beyond promotional messaging.

Promote and measure the collaboration

Share the branded content on your TikTok account and other social media platforms, maximizing its reach. Monitor the engagement and response from your audience, as well as the brand’s expectations regarding performance metrics.

Remember, successful brand collaborations require finding the right fit, maintaining authenticity, and creating content that resonates with both your audience and the brand’s target audience.

➡️ Find TikTok influencers to create content together

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Working with another influencer can be highly beneficial in terms of making money on TikTok. Here’s how collaborating with another influencer can help:

  • Cross-Promotion: Collaborating with another influencer allows for cross-promotion on each other’s TikTok accounts. By promoting and featuring each other’s content, you can tap into each other’s audience and attract new followers who may be interested in your content, thereby increasing your earning potential.
  • Collaborative Campaigns: Partnering with another influencer enables the creation of collaborative campaigns or content series. This can be highly appealing to brands seeking to reach a broader audience or looking for unique and innovative content. Collaborative campaigns often attract higher brand sponsorship opportunities, allowing for increased earning potential.
  • Diversified Revenue Streams: Collaborating with another influencer can open doors to new revenue streams. For example, joint merchandise launches or shared affiliate marketing initiatives can provide additional earning opportunities beyond brand partnerships and in-app monetization features.

A successful collaboration involves effective communication, mutual respect, and shared goals. By leveraging each other’s strengths and expanding your combined reach, you can increase your earning potential on TikTok.

➡️ Sell merch

Selling merchandise, also known as “merch,” is a popular way for TikTok creators to monetize their content and engage with their dedicated audience.

Create merchandise that aligns with your brand, content, and audience. This can include items like clothing, accessories, stickers, or even digital products. Ensure that your merchandise reflects your style and resonates with your followers.

Selling merchandise allows TikTok creators to monetize their brand and deepen their connection with their audience. By offering unique and appealing products, promoting them effectively, and providing excellent customer service, you can generate revenue while strengthening your relationship with your followers.

➡️ Affiliate program

Affiliate programs also offer a popular method for creators to earn money on TikTok. Here’s how affiliate programs work:

➡️ Joining an Affiliate Program:Find brands or platforms that offer affiliate programs related to your niche or content. Many brands have affiliate programs that allow creators to earn a commission for promoting their products or services.
➡️ Compliance with Guidelines:Ensure compliance with TikTok’s guidelines and regulations when promoting affiliate products. Clearly disclose your affiliation with the brand or program and be transparent about the nature of your promotional content.
➡️ Analyzing Performance:Monitor the performance of your affiliate promotions. Track the clicks, conversions, and earnings generated through your affiliate links. Analyzing this data helps you optimize your strategies and identify which products resonate best with your audience.

➡️ TikTok ADS

TikTok ads present a powerful avenue for creators to monetize their content and earn money on the platform. Brands and businesses seek out popular and engaging TikTok creators to collaborate on sponsored content that showcases their products or services.

By featuring these partnerships on their TikTok accounts, creators not only get compensated for their creativity and influence but also expand their reach to a broader audience. Additionally, TikTok’s in-app advertising options offer further earning potential, as creators’ content may be featured in ads shown to other users.

Furthermore, successful creators can secure long-term brand partnerships, influencer marketing deals, and even promote their merchandise, all contributing to a diversified income stream. TikTok ads thus empower creators to turn their passion for content creation into a sustainable source of income while delighting their audience with innovative and engaging sponsored content.

How much do creators make in 2023?

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The earnings of TikTok creators in 2023 can vary significantly depending on various factors, including their audience size, engagement rates, monetization strategies, brand collaborations, and overall industry trends.

It’s important to note that specific earnings are often not publicly disclosed, and income can be influenced by a wide range of factors unique to each creator’s circumstances.

Highly successful TikTok creators with millions of followers, extensive brand partnerships, and diversified revenue streams can potentially earn substantial incomes. These creators may receive significant compensation from brand collaborations, sponsored content, and endorsements.

However, it’s crucial to recognize that the majority of TikTok creators earn more modest amounts or may not generate direct income from their content.

Bonus: Best examples of monetization on TikTok

While TikTok’s landscape of popular creators and monetization strategies constantly evolves, here are a few notable examples of successful monetization on TikTok from the 2022-2023 period:

💛 Charli D’Amelio 💛

Charli D’Amelio

With over 150 million followers, Charli D’Amelio is one of the most prominent TikTok creators. She has capitalized on her massive following through brand partnerships and sponsorships with companies like Dunkin’ Donuts and Morphe cosmetics.

Charli has also released her own merchandise, collaborated with other creators, and expanded her presence to other platforms like YouTube, further diversifying her revenue streams.

💚 Addison Rae 💚

Addison Rae
Another top TikTok influencer, Addison Rae, has secured brand partnerships with companies like American Eagle and L’Oréal. She has also ventured into music, releasing her own singles and collaborating with popular artists.

Additionally, Addison has leveraged her TikTok success to explore opportunities in acting and entrepreneurship.

💙 Zach King 💙

Zach King
Known for his mind-bending visual effects and creative storytelling, Zach King has garnered a massive following on TikTok. He has utilized his unique content style to collaborate with brands like Adobe and Samsung, showcasing their products in his engaging TikTok videos.

Zach has also written books, embarked on live tours, and established himself as a multi-faceted content creator.

💜 Bella Poarch 💜

Bella Poarch
Rising to fame with her viral lip-sync videos, Bella Poarch has successfully monetized her TikTok presence. Through brand partnerships with companies like M·A·C Cosmetics and Fashion Nova, Bella has demonstrated her ability to engage her audience while promoting products she aligns with.

She has also ventured into music and released her debut single, diversifying her revenue streams.

These creators exemplify the diverse monetization opportunities on TikTok, from brand partnerships and sponsorships to music releases, merchandise sales, and entrepreneurship.

It’s important to note that the landscape of TikTok influencers and monetization strategies is ever-changing, and new creators continue to emerge with innovative approaches to monetizing their TikTok presence.

Is true that the more video content, the better?

Not at all! The number of videos you create is not the sole determining factor for earning on platforms like TikTok. Instead, the focus should be on building a substantial and engaged follower base, along with consistently delivering high-quality content. While there is no fixed number of videos required to start earning, here are the key aspects to consider:

➡️ Audience Growth

Concentrate on attracting and growing a dedicated follower base. Engage with your audience, respond to comments, and collaborate with other creators to increase your reach and visibility.

➡️ Content Quality

Emphasize the quality of each video you create. Ensure that your content is unique, compelling, and resonates with your target audience. Invest time in planning, shooting, and editing your videos to make them visually appealing and entertaining.

➡️ Niche and Target Audience

Define your niche and understand your target audience. Tailor your content to cater to their interests, preferences, and needs. This helps to build a loyal and engaged following, increasing your potential for monetization opportunities.

➡️ Monetization Strategies

Explore various monetization strategies available, such as brand partnerships, sponsored content, merchandise sales, or in-app monetization features. The effectiveness of these strategies depends on your audience size, engagement levels, and the value you bring to potential partners.

Remember, the journey to earning on TikTok is not solely based on the number of videos you create but on the number of followers you attract and the quality of each video you produce.

By consistently delivering exceptional content, engaging with your audience, and strategically leveraging monetization opportunities, you can increase your chances of earning income through your TikTok presence.

🟢 Final Words

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In conclusion, the path to earning on platforms like TikTok is not solely determined by the number of videos you create, but rather by the size and engagement of your follower base and the quality of your content. Building a dedicated and engaged audience takes time and effort.

Focus on producing high-quality videos, understanding your target audience, and implementing effective monetization strategies. By consistently delivering valuable content and actively engaging with your followers, you can enhance your chances of monetizing your TikTok presence and turning your passion into a potential source of income.

Remember, it’s the combination of follower growth, content quality, and strategic monetization that can pave the way for earning opportunities on TikTok. So don’t be afraid to try and find the most effectives one that work for your account.

Dan Meaney

Written By: Dan Meaney

Marketing Manager

Dan Meaney stands as a testament to what dedication in the marketing realm can achieve. With a solid background in innovative strategies and a keen understanding of the global market landscape, Dan's expertise truly shines in the realm of social media marketing (SMM). Having garnered invaluable experience at a prominent SMM company, he has honed his skills in connecting brands with their target audiences in the most authentic ways possible. Currently, Dan is channeling his passion and expertise at, where he is not only contributing to its growth but also redefining the standards of effective online engagement. His unique perspective, paired with his extensive experience, brings a refreshing and impactful approach to the digital marketing space.


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