Instagram Hashtags: The Best IG Hashtags in 2023-2024

Dan Meaney

Updated May 10, 2024

Instagram Hashtags: The Best IG Hashtags in 2023-2024

Welcome to the world of Instagram, where hashtags reign supreme! In this dynamic digital landscape of 2023, Instagram continues to be a hub for creative expression, social interaction, and brand promotion.

If you’re an avid Instagram user or a business looking to expand your online presence, understanding the power of hashtags is essential.

Hashtags have become the backbone of Instagram, functioning as the virtual glue that connects Instagram users across diverse interests and niches. They serve as digital signposts, guiding us to content we love, introducing us to like-minded individuals, and ultimately helping us grow our followership.

As the social media platform has evolved, so too have the trends in tag usage.

In this comprehensive guide, we present to you the best IG hashtags in 2023. Our carefully curated selection encompasses the most popular Instagram hashtags that can boost your visibility and engagement.

Whether you’re a seasoned influencer, an aspiring content creator, or a business seeking to optimize your marketing strategies, these hashtags will be your key to unlocking the potential of Instagram’s vast user base.

What will you find in this post?

From travel and fashion to food, fitness, and beyond, we’ve compiled a diverse array of hashtags that cater to every niche imaginable.

In addition to exploring the tried-and-true classics, we’ll delve into emerging trends that reflect the dynamic nature of social media.

Our goal is to equip you with the knowledge and tools needed to navigate the ever-changing landscape of Instagram hashtags, ensuring that your content reaches the right audience and leaves a lasting impression.

So, whether you’re here to revamp your Instagram game, boost your follower count, or simply stay ahead of the curve, join us on this journey.

Let’s dive into the world of Instagram tags in 2023 and discover how these small yet mighty symbols can make a world of difference for your digital presence. Get ready to elevate your Instagram experience like never before!

What You Should Know about Hashtags on Instagram

Hashtags on Instagram

Instagram hashtags work as a way to categorize and organize content on the platform. When users add hashtags to their posts, they essentially assign keywords to their content, making it easier for others to discover and engage with their posts.

When someone searches for or clicks on a specific hashtag, they are directed to a page that aggregates all the posts containing that particular hashtag. This allows users to explore and connect with content related to their interests, regardless of whether they follow the accounts posting it.

For example, if someone posts a picture of a beautiful sunset and adds the hashtags #sunset and #nature, their post will be visible to anyone who searches for or clicks on these tags.

This extends the post’s reach beyond just their followers, potentially attracting new audiences who share an interest in sunsets or nature-related content.

The Instagram search function plays a crucial role in the ecosystem. When users type a keyword or tag in the search bar, Instagram displays a list of related hashtags, accounts, and content in the search results.

The search feature allows users to explore a wide range of content and discover new accounts and communities to follow.

Following hashtags on Instagram

Following a hashtag on Instagram is a fantastic way to curate your feed with content that aligns perfectly with your interests. Instead of just following individual accounts, you can now stay up-to-date with the latest posts and trends related to a specific topic by simply clicking the “Follow” button on a hashtag’s page.

Once you follow a hashtag, posts that include that particular tag will start appearing in your feed, allowing you to explore a diverse array of content from various creators and communities.



Hashtags on InstagramIt’s a brilliant feature that keeps you connected to the things you love and ensures your Instagram experience is tailored to your passions and preferences.

Kinds of hashtags on Instagram

Understanding Instagram tags is crucial for maximizing your presence on the platform and reaching a wider audience.

  • Using trending Instagram hashtags can significantly increase the visibility of your posts.
  • Incorporating relevant tags in your Instagram hashtag strategy allows your content to be discovered by users interested in similar topics, thus boosting engagement and followership.
  • Additionally, creating branded hashtags specific to your brand or campaign can foster a sense of community among your audience and promote user-generated content.

When selecting popular Instagram hashtags, it’s essential to strike a balance between well-established, high-traffic tags and more niche ones that cater specifically to your content.

While using popular hashtags exposes your feed posts to a broader audience, utilizing tags can take advantage of current events, viral trends, and timely topics to ride the wave of online conversations.

However, a successful Instagram hashtag strategy goes beyond just adding a bunch of random tags to your posts. It’s about understanding your target audience, the community you want to engage with, and the goals of your content.


Top 20 Instagram hashtags

Here are all time best Instagram hashtags you must use today:Hashtags on Instagram

  1. #love
  2. #instagood
  3. #photooftheday
  4. #beautiful
  5. #tbt (Throwback Thursday)
  6. #happy
  7. #cute
  8. #follow
  9. #fashion
  10. #me
  11. #picoftheday
  12. #selfie
  13. #summer
  14. #nature
  15. #art
  16. #smile
  17. #food
  18. #travel
  19. #style
  20. #fitness

Please keep in mind that the popularity of hashtags may vary based on current events, trends, and seasonal changes.

To stay up-to-date with the latest and most relevant tags, we recommend exploring the “Explore” section on Instagram or using external tools that provide insights into trending hashtags.

Top B2B hashtags

  1. #B2B
  2. #Business
  3. #Entrepreneur
  4. #Marketing
  5. #SmallBusiness
  6. #DigitalMarketing
  7. #SMB (Small and Medium-sized Businesses)
  8. #Startups
  9. #Tech
  10. #Leadership
  11. #Innovation
  12. #SocialMedia
  13. #Sales
  14. #Networking
  15. #ContentMarketing
  16. #B2BSales
  17. #B2BMarketing
  18. #ProfessionalDevelopment
  19. #Strategy
  20. #Workplace

Top B2C hashtags

  1. #B2C
  2. #ShopLocal
  3. #Ecommerce
  4. #Sale
  5. #Deals
  6. #Fashion
  7. #Shopping
  8. #Retail
  9. #OnlineShopping
  10. #Discount
  11. #Clearance
  12. #CustomerExperience
  13. #CustomerAppreciation
  14. #CustomerLove
  15. #ProductLaunch
  16. #NewArrivals
  17. #HomeDecor
  18. #Beauty
  19. #Foodie
  20. #Travel

Pets Instagram hashtags

If you’re posting about pets on Instagram and looking to reach a wider audience of fellow pet lovers and enthusiasts, here are some popular pet-related hashtags to consider using:

  1. #pets
  2. #petsofinstagram
  3. #dogs
  4. #cats
  5. #puppies
  6. #kittens
  7. #dogsofinstagram
  8. #catsofinstagram
  9. #petstagram
  10. #petlovers
  11. #animallovers
  12. #instapets
  13. #petoftheday
  14. #cuteanimals
  15. #furfamily
  16. #petphotography
  17. #adoptdontshop
  18. #furbaby
  19. #petsofig
  20. #petfriendly

These hashtags cover a range of pet-related topics and can help your posts gain more visibility within the pet-loving community on Instagram.

Health and Fitness Hashtags

If you’re sharing fitness-related content on Instagram and want to connect with a broader audience of fitness enthusiasts, here are some popular fitness hashtags to consider using:

  1. #fitness
  2. #fitfam
  3. #workout
  4. #fitnessmotivation
  5. #gym
  6. #fitspo
  7. #fitnessjourney
  8. #healthylifestyle
  9. #exercise
  10. #fitlife
  11. #fitgoals
  12. #gymlife
  13. #fitnessaddict
  14. #getfit
  15. #fitinspiration
  16. #fitgirls
  17. #fitdude
  18. #fitbody
  19. #fitnessgoals
  20. #fitnesstips

These hashtags cover various aspects of fitness, workouts, and healthy living, allowing your fitness-related posts to be discovered by like-minded individuals.

How many hashtags it is best to use per post?

The maximum number of hashtags allowed per Instagram post is 30. However, the best practice for using tags on Instagram is to find a balance between using relevant hashtags and not overloading your post with too many tags.

While Instagram allows 30 hashtags, using all 30 may come across as spammy and might not be as effective in reaching your target audience.

Many social media experts recommend using a moderate number of hashtags, typically between 5 to 15, per post.

This allows you to be more selective and intentional with the tags you choose, ensuring they are directly relevant to your content and target audience.

Using a mix of popular, niche, and trending Instagram hashtags can help your posts reach a broader audience while still attracting users interested in your specific content.

Remember that the quality and relevance of your content are essential for engagement on Instagram. Using a reasonable number of well-chosen hashtags, combined with compelling and visually appealing content, can help you maximize your reach and increase engagement with your posts.

Best hashtags: a Definitive Guide

Welcome to the exciting world of Instagram hashtags, where a simple symbol can unlock a world of connections, creativity, and engagement.

In this guide, we will explore the different types of Instagram hashtags that have captivated the hearts of millions of users on this dynamic social media platform.

Product hashtags

Product or service hashtags are specific tags used on social media platforms, like Instagram, to promote and showcase products or services offered by businesses or individuals.

These hashtags help categorize and identify posts related to particular products or services, making it easier for users to discover and engage with relevant content.

By incorporating product or service hashtags into their posts, brands can increase visibility, attract potential customers, and drive engagement, ultimately boosting their marketing efforts and online presence.

Niche hashtags

Niche hashtags are specific and targeted hashtags used on social media platforms like Instagram to cater to particular communities or interests.

Unlike broader and more general tags, these hashtags focus on specific topics, industries, hobbies, or passions.

Popular hashtags that are also niche are particularly valuable for businesses and individuals who have specialized offerings or content. By using these hashtags, they can reach a smaller but more targeted audience that is highly interested in their niche.

Seasonal or event hashtags

Acronym hashtags

Special event or seasonal hashtags are tags that are specifically used to celebrate or commemorate particular occasions, events, holidays, or seasons.

These hashtags are time-sensitive and often gain popularity during specific times of the year or when particular events take place.

These hashtags can help create a sense of relevance and timeliness, attracting more attention and interaction from users who are actively participating in or searching for content related to the event or season.

Examples of special event or seasonal hashtags include #Christmas, #NewYearsEve, #ValentinesDay, #Halloween, #Easter, #SummerFun, and many more.

Acronym hashtags

Acronym hashtags are tags that consist of abbreviations or acronyms, usually made up of the initial letters of a phrase or a longer word. These hashtags are popular on social media platforms like Instagram and Twitter, where character limits can be a constraint.

Acronym hashtags serve multiple purposes, such as simplifying long phrases, expressing emotions or reactions concisely, and adding a touch of informality or playfulness to a post.

They are also commonly used to convey specific ideas, trends, or communities in a succinct manner.

Branded hashtags or campaign hashtags

Branded hashtags are unique tags created and associated with a specific brand, company, campaign, or product. These tags are customized to reflect the brand’s identity, message, or marketing initiative.

Branded hashtags play a crucial role in building brand awareness, fostering community engagement, and promoting user-generated content.

Examples of a campaign hashtag include Coca-Cola’s #ShareACoke, Nike’s #JustDoIt, and Starbucks’ #Starbucks.


Do Instagram hashtags really work?

Yes, Instagram hashtags can be highly effective and play a crucial role in expanding the reach and engagement of your posts. When used strategically,tags can significantly impact the visibility and discoverability of your content on the platform.

However, it’s important to use hashtags strategically and not overuse them in a way that might appear spammy.

Finding the right balance between using popular, niche, and trending tags that are relevant to your content can lead to the best results.

Finding trending hashtags on Instagram can help you tap into popular conversations and increase the visibility of your posts. Here are several methods to discover trending hashtags on the platform:

❤️ Explore Page

Open the Instagram app and navigate to the “Explore” page (the magnifying glass icon). Here, you’ll find a collection of Instagram posts and content curated based on your interests and activity.

Instagram often showcases trending hashtags in the “Trending” section of the Explore page.

🧡 Search Bar

Use the search bar on Instagram to look for specific topics, events, or keywords that are currently popular. As you start typing, Instagram will display related hashtags, including those that are currently trending.

💚 Suggestions

When composing a new post, Instagram provides suggestions based on the content of your post. These suggestions might include popular and trending hashtags relevant to your content.

💙 Trending Accounts

Check out the posts and accounts of popular influencers or brands in your niche. They often use trending hashtags to reach a wider audience, and you can identify these hashtags by viewing their posts.

💜 Third-Party Tools

There are several third-party social media tools and websites that provide insights into trending hashtags. These tools analyze current popular hashtags and can help you discover what’s trending in real-time.

🖤 Explore Niche Communities

Look for niche communities or interest groups related to your content. These communities often use specific hashtags relevant to their topics, and you can find relevant hashtags within those communities.

🤍 Stay Current with Events

Be aware of upcoming events, holidays, and relevant occasions. Multiple hashtags related to current events become trending as people participate in conversations about them.

🤎 Follow Instagram Updates

Instagram occasionally announces new features, challenges, or events that come with specific tags. Following official Instagram accounts and updates can help you discover these trending hashtags.

Is there any limit on Instagram hashtag usage?

Yes, there is a limit on usage on most social media platforms, including Instagram and Twitter. For Instagram specifically, the maximum number of hashtags allowed per post is 30.

This means you can include up to 30 unique hashtags in the caption or comments of an Instagram post.

How to block hashtags?

Even though Instagram does not provide a native feature to block specific tags completely from your feed or search results. However, you can hide Instagram posts containing specific hashtags or keywords from your feed.

How to block hashtags?

Here’s how to mute hashtags:

  1. Open the Instagram app and go to the profile of the Instagram account whose posts you want to hide containing certain hashtags.
  2. Tap on the three-dot menu (⋮) located at the top right corner of the profile.
  3. From the options that appear, select “Don’t show for this hashtag.”
  4. Posts containing banned hashtags or keywords will no longer appear in your feed, but you’ll still see other content from that account.

How to find relevant hashtags that work for your brand

Finding the best Instagram hashtags for your brand can significantly improve your content’s discoverability, engagement, and overall social media presence.

Here are some tips to help you identify the most effective tags for your specific brand:

1️⃣ Understand Your Audience

Start by understanding your target audience and their interests. Research what topics, keywords, and hashtags are popular within your niche and align with your brand’s values and offerings.

2️⃣ Analyze Competitors

Look at your competitors’ Instagram accounts and see what hashtags they are using. This can give you insights into the tags that are working well within your industry and help you identify potential ones for your brand.

3️⃣ Use Relevant and Specific Hashtags

Avoid generic or overused tags that might not be relevant to your content. Instead, use more specific hashtags that directly describe your brand, products, or services.

This can attract a more targeted audience interested in what you have to offer.

4️⃣ Explore Niche Hashtags

Search for niche hashtags related to your brand and content. Niche tags often have a more engaged community and can help you reach a passionate and dedicated audience.

5️⃣ Identify trending hashtags

Stay up-to-date with trending hashtags and capitalize on current events or viral trends when relevant to your brand. Trending tags can boost the visibility of your posts and attract new followers.

6️⃣ Create Branded Hashtags

Develop a unique branded hashtag that represents your brand’s identity or a specific campaign. Encourage your followers to use it when posting content related to your brand, which can foster a sense of community and encourage user-generated content.

✳️ Bonus: Great tips on making #hashtags work

Marianne Krohn

Here are some original tips on how to use hashtags effectively on Instagram:

Create Instagram Collections:Organize your tags into collections based on different themes or content categories. This makes it easier to quickly access and use relevant hashtags for specific Instagram posts, saving you time and ensuring consistency in your Instagram hashtag strategy.
Utilize Insights:Use Instagram Insights or third-party analytics tools to track the performance of your hashtags. Identify which hashtags drive the most engagement and reach for your content, and adjust your Instagram hashtag usage accordingly.
Add Hashtags to Your Stories:Don't limit hashtags to just your Instagram posts; use them in your Instagram Stories too. When you add tags to your stories, your content becomes discoverable in the "Explore" section for those specific hashtags.
Experiment with Placement:Test different placements for your hashtags within the caption or comments section. Some users find that placing hashtags in the comments makes the post look cleaner, while others prefer including them in the caption for immediate visibility.
Create a Challenge:Engage your audience by creating a branded hashtag challenge. Encourage users to participate by posting content related to the challenge and using your unique hashtag. This fosters user-generated content and strengthens your brand community.
Leverage Seasonal and Timely Hashtags:Keep an eye on upcoming events, holidays, and trends relevant to your brand. Utilize seasonal and timely tags to join trending conversations and boost your content's visibility.
Collaborate with Influencers:Partner with influencers in your industry and encourage them to use your branded Instagram hashtag in their sponsored posts. This can extend your brand's reach to their followers and expose your Instagram hashtag to a wider audience.
Add Hashtags to Your Bio:Include a branded or popular hashtag in your Instagram bio to encourage followers to use it when talking about your brand or content. This can help create a sense of community and foster user engagement.
Respond to Hashtagged Content:Regularly monitor posts using your branded hashtag and engage with users who use it. Like, comment, or repost user-generated content to show appreciation and strengthen your brand-consumer relationship.
Participate in Trending Challenges:Participate in challenges that align with your brand values and content. This can introduce your brand to a wider audience and attract new followers who are interested in the challenge topic.

Remember that Instagram algorithm and trends can change, so staying up-to-date with the latest features and best practices is essential. By being creative and strategic with your hashtag usage, you can effectively enhance your brand’s visibility, engagement, and overall success on Instagram.

Dan Meaney

Written By: Dan Meaney

Marketing Manager

Dan Meaney stands as a testament to what dedication in the marketing realm can achieve. With a solid background in innovative strategies and a keen understanding of the global market landscape, Dan's expertise truly shines in the realm of social media marketing (SMM). Having garnered invaluable experience at a prominent SMM company, he has honed his skills in connecting brands with their target audiences in the most authentic ways possible. Currently, Dan is channeling his passion and expertise at, where he is not only contributing to its growth but also redefining the standards of effective online engagement. His unique perspective, paired with his extensive experience, brings a refreshing and impactful approach to the digital marketing space.


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