TikTok vs. Instagram: Developing the New TikTok Notes App

Dan Meaney

Updated May 10, 2024

TikTok Notes

📲️ TikTok Notes – Explaining the New App

TikTok is an app for videos. Instagram is a platform for photos. However, social media platforms are not content to adhere to these categories. Instead, they want to take over the social media space by combining all types of media.
In early April, TikTok announced that it is developing a new app where you can share photos and texts. It is a separate app from TikTok but, like Meta, which owns Facebook and Instagram, you should be able to easily post across both platforms.
Right now, there is no official TikTok release date in either the UK, Canada, or the United States. Like most new apps or platforms, it is in a beta-testing stage. However, the fact that it is being talked about means that TikTok is planning on launching the new app within the coming year.
If you are excited about this next venture, be sure to sign up for news notifications to know when the official launch of the new TikTok app will be available to everyone.

How TikTok Notes Will Compete With Instagram

Both Instagram and TikTok have a very large following. Instagram has over 2 billion active accounts and TikTok is just behind it with over 1.5 billion active accounts. The only other social media platforms that have higher usage are Facebook, YouTube, and WhatsApp.
Despite the large following TikTok has, there may be a branding issue. After all, TikTok users are used to their app being just for videos and most users will probably already have an Instagram app. There needs to be a clear reason for creating a new photo sharing app when one already exists, and quite successfully, too.
The key to success is understanding that most people have multiple social media accounts. In fact, the average person currently subscribes to over six platforms. This means that while the market is pretty saturated, there is always room for one more.

📌 The Changing Role of Influencers and Brand Strategies with TikTok Notes App

While the new TikTok Notes app will be exciting for casual viewers, it is an important announcement for anyone who has a company or business they are trying to promote.
Nowadays, social media is key to any branding strategy, and while it means extra work, keeping up with new trends is essential to making your business appear relevant.
Your social media strategy should employ a variety of news articles, videos, and images, that you want to share with your clientele. Having another option, such as TikTok notes, will help with cross-promotion and finding an even wider audience.
If you’re feeling overwhelmed by the news of this photo sharing app, you can breathe a little easier as it isn’t available to the wide public just yet. In fact, this is a good opportunity for you to stay ahead and read other news and updates so you’re prepared for its eventual launch.
Take this time to do a bit of research. TikTok has an engaging community around it. There are endless articles and posts about its features and possibilities.
And, if you aren’t yet using TikTok to promote your business or grow your brand, take this as a sign that you should be. Start thinking about the best way to use a video or a picture to create better brand awareness. Then, you can engage users in a dedicated space that will lead to the development of a more prosperous future for your brand.

❗️ TikTok vs Instagram

photo appsThere’s no doubt about it: The new app called TikTok Notes will be in direct competition with Instagram. Yes, TikTok Notes will be a new app, but it is primarily a photo app. Thus, when exploring ways to make the transition more accessible, look to the past to design your future.

Instagram and Mainstream Usage

The biggest advantage Instagram has right now is that there has been over a decade of user feedback on the app. There have been countless new features released within its lifespan and the app is constantly innovating its purpose of sharing photos.
No longer is Instagram just a photo sharing platform. Marketers can use the app for creating photo posts, sharing videos, and engaging in conversations.

Understanding a New App

If you are completely new to TikTok, then the new TikTok Notes app will be confusing as it will seem like an entirely different platform.
However, if you already use TikTok, the user interface will be similar, which is a definite advantage. Yes, there will be new features, but the settings will be the same, as will the overall design.
It’s important to understand that TikTok Notes is still in the early stages. When it rolls out, hopefully this year, you should expect some issues. If you’re able to, send some feedback to TikTok so they can work out any bugs and manage other features to make it a more streamlined experience.
One advantage you will have if you already use Instagram is that TikTok Notes will also be an app service. In contrast to Facebook or Twitter, which allows you to upload all content on a desktop, TikTok Notes will have all its controls through its app.
This will be easy for younger generations but can be harder for older people who are used the ease a desktop interface provides.

Learning From Instagram and its Video Space

For the last few years, Instagram has steadily expanded into the video space. Now, you can create Instagram reels. These short videos have a maximum length of 90 seconds. In contrast, TikTok videos can be a maximum of three minutes.
The transition to the new video space went well for Instagram. In fact, it was developed simply because TikTok has become so popular. It seems natural, then, that TikTok wants to do the same, only in reverse.
The biggest difference between the two is that Instagram is one complete app for both photos and videos. TikTok, on the other hand, will be split into two separate apps: the current one will still be for videos while TikTok Notes will be for sharing photos.
While not much is known about TikTok Notes, there is the assumption that it will be easy to share this content across one platform. This is similar to Meta, which owns Facebook and Instagram. Through Meta, you can share a video on Facebook and on Instagram.
Any time a business can make it easier for its customers, the more they will appreciate it and thus, use it. Hopefully, TikTok Notes is doing its market research and will make the new app as easy to use as possible.

✅ Conclusion

Do we really need another social media application? TikTok seems to think so. TikTok Notes hopes to capitalize on the immense popularity of TikTok and provide another avenue to share your photos and thoughts. While TikTok Notes is not available to everyone right now, its release won’t be too far off in the future. Take this time to familiarize yourself with the current version of TikTok and create a brand strategy that will capitalize on the new app.

Dan Meaney

Written By: Dan Meaney

Marketing Manager

Dan Meaney stands as a testament to what dedication in the marketing realm can achieve. With a solid background in innovative strategies and a keen understanding of the global market landscape, Dan's expertise truly shines in the realm of social media marketing (SMM). Having garnered invaluable experience at a prominent SMM company, he has honed his skills in connecting brands with their target audiences in the most authentic ways possible. Currently, Dan is channeling his passion and expertise at socialsgrow.com, where he is not only contributing to its growth but also redefining the standards of effective online engagement. His unique perspective, paired with his extensive experience, brings a refreshing and impactful approach to the digital marketing space.


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